About Us
Lattafa was founded in the 1980s by Sheikh Shahid Ahmad and Shoaib Iqbal, driven by the desire to create world-class perfumes that reflect the richness of Arab heritage. What started as a local initiative in the UAE has grown into one of the most prestigious perfume houses in the region – with a global presence and a reputation for quality, authenticity, and excellent design.
Lattafa was founded in the UAE, and our vision knows no boundaries. We are currently reaching fragrance enthusiasts in over 120 countries and have the mission to connect one billion people worldwide.
At Lattafa, fragrance is our passion, and family is our heart. We are a third-generation family business with a dedicated team of over 3,000 employees, all working together to bring you the perfect scent.
Where tradition meets innovation.
We believe that perfume is a personal journey, which is why we offer a diverse portfolio of over 2,000 products – from popular mass-market fragrances to exquisite luxury collections. Innovation is in our DNA. Our entire process, from product development and design to cutting-edge research and development, as well as in-house production, is carefully controlled to ensure the highest quality and continuous progress.
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Lattafa in Europe
This website is the official online shop of Lattafa in Europe and offers our customers a direct and tailored connection to the brand. Every product sold here is 100% authentic and is manufactured in top-quality facilities to guarantee a luxurious experience from source to end consumer.
